Killers ‘R’ Us

February 11, 2008

DeerHuntngRifleToy

As you may guess I now visit Toys ‘R’ Us pretty often, I see wierd toys and mostly put them down to my being not in the target age. But this particular one somehow made me feel if this isn’t actually more dangerous than Al-Queda camps. Do kids really need to know about “Infrared Aim”? But then soon enough I saw another one which I think is the toy equivalent of a nuclear bomb on kids, here’s what I saw!!!!!!!!!!!!!

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!!!! A McDonald’s Cash Register Toy!!!!!!!!!!!! I am all for being a realist with kids, but telling a kid “well, you’re a loser, so here start early” or are there parents who actually aspire for their kids to be working at McDonald’s??? What was McDonald’s thinking when agreeing to this tie-in? It makes transfat look like a healthier way to kill kids.

Entry Filed under: Uncategorized. .

3 Comments Add your own

  • 1. Rob  |  February 12, 2008 at 9:38 am

    Are ‘Toys R Us’ an American company by any chance? :)

    Reply
  • 2. fredrik sarnblad  |  March 13, 2008 at 9:19 pm

    I’m not a big fan of McDonald’s and their kids marketing strategy. Not at all. But curiously, I don’t make the connection you do between the toys you give to your kids and what you want them to become; what you aspire your kids to be. I don’t think kids that get this cash register toy from their parents will be more inclined to work at McDonald’s than those who don’t get it.

    Another thing that I found interesting is thinking of people in terms of winners and losers. These are reference points that I find really hard to apply or make any real sense of. What does it mean? I’ve never thought of people working in McDonald’s as losers. If they are losers in life, who are the winners? They’re just people to me, just like people in banking or hospitality and, believe it or not, even in advertising.

    I can’t conceive the thought that any of my kids could ever become a loser, regardless of where they work. They’ll be winners wherever they chose to work, provided they’re happy doing it and are true to who they are and what they believe in. And I honestly don’t think you could think any differently about your wonderful little Divangi [who I would love to see soon].

    Reply
  • 3. Rob  |  March 31, 2008 at 10:19 pm

    I think ‘winners’ and ‘losers’ is a bit harsh – maybe it’s more about fulfilling or not fulfilling potential/dreams – and while I appreciate Fred not relating to that situation, we all know that sadly in alot of Asian families, it most definitely is the case.

    Reply

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